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The Neuromarketing Science & Business Association (NMSBA) is the global trade association for everybody with a professional interest in the field of neuromarketing. It is the aim of the NMSBA to Better understand consumer behavior and share the latest insights Build a strong international network to exchange knowledge and improve the quality of the field […]
Keep ReadingThe American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe. As the leading organization for marketers, AMA is the trusted go-to resource […]
Keep ReadingThe Association for NeuroPsychoEconomics (ANPE) is a strategic partner of the American Psychological Association (APA) and the premier scholarly organization for scientists and professionals working at the interface of neuroscience, psychology, business, marketing, and economics. Founded in 2005, the Association for NeuroPsychoEconomics integrates the fields of neuroeconomics, decision neuroscience, consumer neuroscience, neuromarketing, neuroscience & information systems, and […]
Keep ReadingThe Society of Sensory Professionals is a non-profit organization dedicated to developing and promoting the field of sensory science. The scope and mission of SSP is to advance the field of sensory evaluation, including consumer research, and the role/work of sensory professionals, for the purpose of sharing knowledge, exchanging ideas, mentoring and educating its members.
Keep ReadingPaul Ekman is a pre-eminent psychologist and a co-discoverer of micro expressions with Friesen, Haggard and Isaacs. In 2009, Ekman was named one of the 100 most influential people in the world by TIME Magazine. Paul Ekman, Professor Emeritus in Psychology at UCSF, is the researcher and author best known for furthering our understanding of nonverbal behavior, encompassing facial […]
Keep ReadingThe American Academy of Advertising (AAA) is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Through the Journal of Advertising, theJournal of Current Issues and Research in […]
Keep ReadingIndividual marketers, teams, and entire marketing organizations at the world’s largest corporations rely on us to cut through the chaos to find the marketing experts you can trust and the information you need. Trusted by 600,000 professionals globally, MarketingProfs is the only resource you need to stay ahead of the curve.
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ORTOMARKETING®: orto-. (Del gr. ὀρθο-, recto). 1. elem. compos. Significa ‘recto’ o ‘correcto’. Ortodoncia, ortofonía, ortóptero. / marketing (mercadotecnia). 1. f. Conjunto de principios y prácticas que buscan el aumento del comercio, especialmente de la demanda. 2. f. Estudio de los procedimientos y recursos tendentes a este fin; es decir, ORTOMARKETING® es la innovadora y correcta manera de implementar el Marketing en la actualidad. Su aplicación es general para […]
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